4th Pyramid’s Debut Album Release “The Pyramid Scheme” ~ BNR Artist Spotlight

Wednesday • January 18, 2012 • BY Lamont Reed
4th Pyramid's Debut Album Release

It’s safe to say Toronto has become somewhat of a hotbed for hip-hop. From Drake to The Weeknd – Marco Polo to Saukrates – and more, the T Dot has been spitting out a variety of talent over the years. And the latest to emerge is 4th Pyramid, who will release his official debut solo album The Pyramid Scheme on March 13th via Silk Ivory/Lyrics To Go/Universal Music.

About The Project: Despite The Pyramid Scheme serving as Pyramid’s official debut, the rapper/producer/engineer has cut his teeth behind the scenes for some time now, collaborating with a list of artists that includes names and labels such as Wu-Tang Clan, Definitive Jux, MF Doom, Pete Rock, and even the Black Eyed Peas. He’s also one half of the DJ/production team The Sheen Bros, along with Cosmo Baker, and the duo released their 2011 EP through Scion’s A/V label. In December 2011, Pyramid launched his own imprint, Silk Ivory, a boutique label that was quickly signed to Universal Music, and through the label 4th Pyramid will release his debut solo album, The Pyramid Scheme, on March 13, 2012.

Pyramid’s new album, The Pyramid Scheme, will include features and production from the likes of Greg Nice, Marco Polo, Saukrates, Rich Kidd, and more. To kick things off Pyramid is excited to release the album’s debut single and video “Webslinger“. The song, a lyrical assault produced by Simahlak, is backed with a video directed by Adrian Parks and Pyramid, himself, with co-direction and set design by Johnny Nghiem, and the clip contains some dangerously appropriate visuals, centered around a tarantula crawling loose across a woman’s naked, heavily tattooed body. “I wanted to do something a little more intriguing than the average video so I thought, ‘why not?'” explains Pyramid. “And what better canvas than the female body?”

The video below delivers a retro vibe featuring legendary emcee Greg Nice. The checkered taxi cab and dashiki may pay homage to the throwback vibe of the Sheen Bros’ “It’s So Hot,” but directors The ICU keep this party clip fresh and focused. This red hot blast of disco rap from 4th Pyramid, Cosmo Baker and special guest Greg Nice stays lit from dusk ’til dawn. You’re going to need to keep those shades on, ya’ll.

Sheen Bros Cosmo Baker & 4th Pyramid Greg Nice | “It’s So Hot” Music Video 2011:

About The Artist: 4th Pyramid is a MC/Producer/Songwriter from Toronto, Canada. Coming up the ranks as a producer and engineer, 4th Pyramid has quietly stacked credits for the Black Eyed Peas, members of Wu-Tang Clan, MF Doom, and Pete Rock, while licensing his own tunes with Sprite, Scion, and various feature films. Pyramid is also one-half of the DJ/production team The Sheen Bros, along with Cosmo Baker, and together the duo released their 2011 EP through Scion’s A/V label.

Artist Contact Info:
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Article: Big Noise
Editor: Noiseman
Image: Scion AV