Culture

Toronto Canada Emcee and Hip-hop Producer Die-Rek ~ Big Noise Radio Interview

Wednesday • December 21, 2011 • BY Lamont Reed
Toronto Canada Emcee and Hip-hop Producer Die-Rek ~ Big Noise Radio Interview

Canadian native, hip-hop producer, Die-Rek releases highly anticipated project the “Beat Die-A-Logue”. From start to finish it is definitely that melodic conversation you do not want to hear enviously through your neighbors walls. “Beat Die-A-Logue” takes you on an expedition through the soul with work that is laced with intrigue, emotion, authentic bass lines cutting edge drums and impacting arrangements that ultimately are Die-Rek.

The instrumental project, Die-Rek’s “Beat Die-A-Logue” transcends culture and language and is the fitting successor to “The Die-Version Project” that he released independently earlier in 2011. Die-Rek is definitely pushing the envelope for organic music production as can be heard on his last two releases. Big Noise recently caught up with Die-Rek to ask him some questions about his get down.

Q. Big Noise: Whats going down Die-Rek, how are you doing?

A. Die-Rek: I’m living…enjoying the snow-less weather while it’s still here.

Q. Big Noise: How is the weather in Toronto.. and what can you tell us about the Canada hip-hop scene?

A. Die-Rek: Right now it’s 5 degrees, where at this time of year it’s usually like -20 degrees, I call it “Global Warning”, ha ha. The Canadian Hip Hop scene is hungry. That’s the best way I can describe it, everyone down here is forced to kick down doors, if you get in their way you might get hurt.

Q. Big Noise: The Die-Version project is pushing the envelope on organic timing with that classic boom-bap sound… when did you get your start in the game?

A. Die-Rek: I put out a 12″inch single entitled “Questions” in ’05, that was my debut internationally and from then on I’ve just been cataloging to keep things moving and consistent.

Q. Big Noise: Who does your beats and do you work with any other producers?

A. Die-Rek: I do my own production. Alot of my affiliates produce as well, so I’ve done tracks on their stuff in the past. An upcoming project that I’m releasing early next year showcases some of there material, but nowadays I try to keep it mostly Die-Rek so people can get a better sense of what I’m about.

Q. Big Noise: Where do you find some of your musical influences, can you elaborate?

A. Die-Rek: It’s music that I grew up on, Michael Jackson, Prince, The Commodores, Kane, BDP etc. I surf around the internet now and then, I’ve always been one to follow the “underdog”. I’m not really into the popular artist that are on the lips of people, I like to find the rare gems. That inspires me.

Q. Big Noise: The collabos on the Die-Version project are fresh, you have alot of positive messages in your lyrics, can you describe your witting process?

A. Die-Rek: It’s just based on my life, my faith and things that I have gone through or people that I know. Many times in music we hear allot of life’s problems, whether someone was cheated on, snitching, being shot etc. but we never hear about the answers. Where are the answers to these problems? …with my rhymes I’m into having fun with my lyricism as well as hitting real issues. I don’t only talk about things I go/went through, I talk about my victories too and how I achieved them.

Q. Big Noise: Do you come up with the lyrics before the beat or vice-versa?

A. Die-Rek: Back in the day I could never write to a beat playing in the background ha ha ha, I would get mad distracted. Now that I’m producing, I’m already going into the song with a vibe or mood from when I was making the beat, so when I’m playing my beats back now, lyrics automatically come to mind & I start writing.

Q. Big Noise: For those that may not be familiar with your work, any songs or albums you’d recommend?

A. Die-Rek: I think “Grown Man Biz” best describes where I’m coming from and what I’m about. People can find the video on youtube, or better yet Bignoiseradio.com! The song is featured on a project called The Die-Version and it’s available for free download at Die-Rek.com I would also recommend taking in my mixtape Die-VersCity it’s also on my site.

Q. Big Noise: Is it easier or harder for underground emcees to make a decent living today with all the mainstream influence? …Do you consider yourself an underground emcee or rapper?

A. Die-Rek: I think it depends on the artist, mainstream has made hip hop “marketable” so there are for sure more opportunities now than there were 10 years ago. I think your push determines the decency of your living. There’s always different ways to achieve things. At the end of the day you have to keep the attitude that everything is a work in progress, you lose something especially on the indie level once you come to believe you have “arrived” and are owed something. …Emcee, it sounds more sophisticated, lol.

Q. Big Noise: How can your fans learn more about about Die-Rek and where can we purchase your music?

A. Die-Rek: I’m always current with my Facebook and Twitter pages and I am always connecting on there. All of my music that is currently available is heavy but free material at www.DIE-REK.com

Q. Big Noise: What other plans or projects does DIE have in the works for the future?

A. Die-Rek: In the New Year 2012 I’m putting it out there! Look out for an EP dropping early in the year. I’ve been working on some projects with upcoming artists, doing collabs, producing like a mad man, so be on the look out! Full length album dropping late summer. It’s going to be a fun year I tell ya!

Q. Big Noise: Any final words of advice for aspiring artist trying to break into the game?

A. Die-Rek: You get out what you put in, so work to the best of your ability and just be yourself, we are all fearfully and wonderfully made. Shalom.

Keep it locked to Big Noise Radio for authentic hip-hop music from Die-Rek.

Interview: Big Noise
Editor: Noiseman
Image: Die-Rek